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 In This Issue
 November 2011
Magazine Sections
Cover Story:
General Mills Creates New Consumer Experiences
Author: By Alliston Ackerman
There is no doubt about it — General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.
Editor's Note:
No Time for the Weary
Author: By Alliston Ackerman
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Best Practices: Sales and Marketing:
American Greetings Confirms Consumer Appeal
Author: By Alliston Ackerman
American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated — all with ease.
Garmin Drives Customers to Products
Author: By Alliston Ackerman
Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all.
HauteLook Proves New Service Matters
Author: By Alliston Ackerman
The idea that customer service matters is nothing new, but the ways in which companies interact with consumers must constantly evolve. HauteLook, an online flash retailer, strives to always be available where the member needs them, whether it be e-mail, phone or social media.
Special Section:
2011 Tech Preview Guide
Author: By Alliston Ackerman
With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.
The Future of DSD
Author: Dr. Ramin Shariatmadari, Director, Product Marketing, Accenture CAS Taxonomy: sales & marketing, special report, Accenture CAS
It's important to examine the challenges facing DSD suppliers, and how they can respond today, and in the future, to demonstrate the superior value-add of DSD.
Custom Research:
Advanced TPM Capabilities
Author: By Kara Romanow
Leveraging new processes, technology and insights can have a tremendous impact on the effectiveness of trade spend. But, new research found there is still plenty of room for improvement.
The Pulse:
Easy Spirit Pumps Up Marketing
The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.
P&G; Conducts Beauty Study
Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.

Morton Salt Names New VP, Supply Chain
The former McCormick & Company executive brings 20+ years of experience to Morton Salt.
PepsiCo Invests in 10 Start-Ups
PepsiCo announces the 10 start-up companies from across Europe that will make up PepsiCo10 – a program designed to discover and support emerging technology companies.

Sara Lee to Sell Business to Grupo Bimbo
Sara Lee holds the number-one position among branded bakery manufacturers in Spain, generating net sales of $408 million in fiscal 2011.
CGT Event Recap:
Hallmark, AOL, Kraft Talk Creating Consumer Value
Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the event’s insightful presentations and panels discussions
Between the Lines:
Trade Promotion Optimization
Author: By Albert Guffanti
Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.
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