 In This Issue
November 2011 |
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| Magazine Sections |
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| Cover Story: |
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| General Mills Creates New Consumer Experiences |
| 11/17/2011 |
| Author: By Alliston Ackerman |
| There is no doubt about it — General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.
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| Editor's Note: |
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| No Time for the Weary |
| 11/17/2011 |
| Author: By Alliston Ackerman |
| CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. |
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| Best Practices: Sales and Marketing: |
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| American Greetings Confirms Consumer Appeal |
| 11/17/2011 |
| Author: By Alliston Ackerman |
| American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated — all with ease. |
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| Garmin Drives Customers to Products |
| 11/17/2011 |
| Author: By Alliston Ackerman |
| Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all. |
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| HauteLook Proves New Service Matters |
| 11/17/2011 |
| Author: By Alliston Ackerman |
| The idea that customer service matters is nothing new, but the ways in which companies interact with consumers must constantly evolve. HauteLook, an online flash retailer, strives to always be available where the member needs them, whether it be e-mail, phone or social media. |
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| Special Section: |
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| 2011 Tech Preview Guide |
| 11/18/2011 |
| Author: By Alliston Ackerman |
| With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives. |
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| Insights: |
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| The Future of DSD |
| 11/17/2011 |
| Author: Dr. Ramin Shariatmadari, Director, Product Marketing, Accenture CAS Taxonomy: sales & marketing, special report, Accenture CAS |
| It's important to examine the challenges facing DSD suppliers, and how they can respond today, and in the future, to demonstrate the superior value-add of DSD. |
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| Custom Research: |
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| Advanced TPM Capabilities |
| 11/17/2011 |
| Author: By Kara Romanow |
| Leveraging new processes, technology and insights can have a tremendous impact on the effectiveness of trade spend. But, new research found there is still plenty of room for improvement. |
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| The Pulse: |
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| Easy Spirit Pumps Up Marketing |
| 10/14/2011 |
| The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.
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| P&G; Conducts Beauty Study |
| 10/14/2011 |
| Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.
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| Morton Salt Names New VP, Supply Chain |
| 10/11/2011 |
| The former McCormick & Company executive brings 20+ years of experience to Morton Salt.
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| PepsiCo Invests in 10 Start-Ups |
| 10/11/2011 |
| PepsiCo announces the 10 start-up companies from across Europe that will make up PepsiCo10 – a program designed to discover and support emerging technology companies.
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| Sara Lee to Sell Business to Grupo Bimbo |
| 10/11/2011 |
| Sara Lee holds the number-one position among branded bakery manufacturers in Spain, generating net sales of $408 million in fiscal 2011.
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| CGT Event Recap: |
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| Hallmark, AOL, Kraft Talk Creating Consumer Value |
| 10/04/2011 |
| Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the event’s insightful presentations and panels discussions |
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| Between the Lines: |
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| Trade Promotion Optimization |
| 11/17/2011 |
| Author: By Albert Guffanti |
| Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions. |
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