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Mobile Workforce ROI Secrets CPG Market Leaders Would Like to Keep
12/6/2011 2:00:00 PM

>>Kara Romanow, Executive Editor, CGT

>>Stephen D. Drake, Program Vice President, Mobility and Telecom, IDC
>>Shakil Haroon, President, Spring Wireless
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Walmart to Give POS Data to Nielsen
Walmart to Give POS Data to Nielsen
The agreement marks Walmart’s return to the CPG industry’s information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.
Download this continuing conversation between Stephen Drake, program vice president, Mobility & Telecom at IDC, and Kara Romanow, executive editor, CGT, on recent research that reveals the total ROI achieved through the implementation of Spring Wireless mobility solutions. Listen Now!
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