Welcome, Guest |   Sign In   |   Register  
 
 

Unemployment rates remained high, foreclosures continued and consumer spending stayed conservative in 2010. Overall, the economy still wasn’t looking pretty, but it wasn’t completely ugly either. The results of this year’s Consumer Goods Registry support this notion.

Most of the public consumer goods companies on the Top 100 list made modest sales gains as they plugged along the path toward creating sustainable growth. A few, like Stanley Black & Decker and PVH Corp., leapfrogged the competition with meaningful mergers and acquisitions. Yet, many others were still fighting an uphill battle to reclaim consumer loyalty and market share in a rapidly changing, increasingly global consumer goods market.

On the pages that follow, CGT reveals which companies dominated the consumer goods market across nine consumer goods verticals. We also revisit the top industry headlines of 2010/2011, which will undoubtedly change the competitive landscape of the market going forward.

Here is a breakdown of the rules and guidelines used to determine the players in each category:
 
Company Rank: 2010 annual revenue or the equivalent is used to determine each company’s placement on the Top 100 list and on each vertical-specific list. The financial information on the pages that follow was sourced from annual reports, company Web sites and press releases. Revenue for each company is reported in U.S. dollars. If a company reported revenue in a currency other than U.S. dollars, such as euros or yen, and did not provide the U.S. dollar value in its annual report, then the amount was subject to live exchange rates at press time. Annual sales growth gains and losses are also reported based on information available in the aforementioned sources. The top grower in each category is highlighted on each list.
 
Company Inclusion: Since revenue for most private companies is not reported, the list only includes publicly-traded companies. Thus, well-known companies, like Mars Inc. or SC Johnson, are absent from the ranking.
 
Slicing and Dicing: In the case of holding companies and companies that sell in more than one vertical (PepsiCo, Unilever, Jarden, etc.),  the company is placed in the vertical that accounts for the majority of its sales. For example, the LVMH Group operates in the beverage, health and beauty aid, and retail categories. However, since the majority of its sales come from its fashion and leather goods business, the company appears on the Apparel, Accessories and Footwear list. It is also worth noting that only sales from over-the-counter (OTC) and consumer divisions are considered when ranking companies on the Pharmaceutical list.
 
Mergers, Demergers and Acquisitions:
Deals that took place in 2011 were not considered and are not reflected in the rankings. For example, even though Unilever acquired Alberto Culver in October 2011, each company appears on its respective category list because they reported 2010 revenues separately. Mergers and acquisitions that occurred in 2010 or earlier were considered in the ranking.
 
Read on to find out how your company and competitors performed by comparison. Overall, the mix of sales gains and losses will surely be a trend for years to come, hopefully to a lesser extent, as the economy teeter totters and consumer buying behaviors evolve. Here’s hoping that next year’s results look even prettier.
  COMPANY 2010 SALES (MILLIONS)
1 Nestlé S.A. $118,940
2 The Procter & Gamble Company $82,900
3 British American Tobacco $70,609
4 Philip Morris International $67,713
5 Japan Tobacco $65,936
6 The Unilever Group $60,000
7 PepsiCo Inc. $57,838
8 Kraft Foods Inc. $49,207
9 Imperial Tobacco $45,360
10 Anheuser-Busch InBev $36,297
11 The Coca-Cola Company $35,119
12 JBS S.A. $29,925
13 Tyson Foods Inc. $28,430
14 Kirin Holdings Co. Ltd. $28,301
15 LMVH Group $28,210
16 L'Oreal $27,765
17 3M $26,700
18 SABMiller plc $26,350
19 Altria Group $24,363
20 Groupe Danone $22,704
21 Heineken NV $22,052
22 Henkel KGaA $20,389
23 PPR $20,049
24 Kimberly-Clark Corporation $19,746
25 Nike Inc. $19,014
26 Nintendo Company Ltd. $18,877
27 Whirlpool Corporation $18,400
28 Asahi Group $18,277
29 adidas Group $16,646
30 AB Electrolux $16,159
31 SCA (Svenska Cellulosa Aktiebolaget) $16,016
32 Colgate-Palmolive Company $15,564
33 Diageo plc $15,370
34 General Mills Corporation $14,800
35 Johnson & Johnson (consumer segment) $14,600
36 Kao Corporation $14,273
37 FEMSA $13,705
38 Reckitt Benckiser $13,150
39 BRF - Brasil Foods S.A. $12,905
40 BSH Bosch und Siemens Hausgerate GmbH $12,536
41 Nippon Meat Packers, Inc. $12,426
42 The Kellogg Company $12,397
43 Dean Foods Co. $12,123
44 ConAgra Foods, Inc. $12,079
45 Smithfield Foods, Inc. $11,203
46 Carlsberg Group $11,026
47 Uni-President $11,014
48 Avon Products Inc. $10,862
49 Sara Lee Corporation $10,793
50 H.J. Heinz Company $10,500
51 Pernod Ricard $9,679
52 Grupo Bimbo $8,828
53 Beiersdorf $8,629
54 GE Home & Business Solutions $8,600
55 Reynolds American Inc. $8,551
56 Stanley Black & Decker $8,400
57 Bayer Healthcare (consumer segment) $8,366
58 GlaxoSmithKline (consumer segment) $8,000
59 The Estee Lauder Companies Inc. $7,796
60 VF Corporation $7,703
61 Campbell Soup Company $7,676
62 Hormel Foods Corporation $7,221
63 Richemont $7,186
64 Shiseido Company Limited $6,924
65 Dole Food Company, Inc. $6,893
66 Novartis (consumer segment) $6,204
67 Grupo Modelo S.A.B. de C.V. $6,176
68 Kewpie Kabushiki-Kaisha (QP Corporation) $6,123
69 Jarden Corporation $6,023
70 Lorillard $5,932
71 Parmalat Group $5,879
72 Mattel Inc. $5,856
73 Newell Rubbermaid $5,800
74 San Miguel Corporation $5,789
75 Fraser and Neave, Limited $5,697
76 The Hershey Company $5,671
77 DrPepper Snapple Group $5,636
78 The Clorox Company $5,534
79 Groupe SEB SA $5,046
80 Polo Ralph Lauren Corporation $5,000
81 Namco Bandai Holdings Inc. $4,950
82 Sapporo Holdings, Ltd. $4,778
83 PVH Corp. $4,636
84 J.M. Smucker Company $4,605
85 Unicharm Corporation $4,567
86 Foster's Group Ltd. $4,360
87 Esprit Company $4,335
88 Hanesbrands Inc. $4,327
89 Energizer Holdings, Inc. $4,248
90 Lion Corporation $4,232
91 Hasbro $4,000
92 Indesit $3,978
93 Arcelik A.S. $3,891
94 Del Monte Foods $3,739
95 Electronic Arts Inc. $3,654
96 Jones Apparel Group $3,643
97 Coach Inc. $3,608
98 Collective Brands $3,376
99 Constellations Brands, Inc. $3,365
100 Hermes Group $3,333
CGT Media Kit Edgell Privacy Policy Edgell Terms & Conditions CGT Contact Us CGT Form Links Bottom nav bar of CGT